Plenty of charities and nonprofits don’t actually change or improve the world or deliver any useful product at all, but rather simply continue as lost causes with no impact. The same cannot be said for most commercial businesses, at least not over extended periods of time. If I think “nonprofit sushi”, my first instinct is to run away, not to embrace it.
Tyler Cowen (2019). Big Business. A love letter to an American anti-hero, p35